What's Your Story?
What's Your Story?
The value proposition is no longer enough.
Markets are saturated, and often no single product is clearly the best. Generation Y is choosing to leverage their rapidly increasing spending power toward brands that share their core values, even at the cost of higher prices. Brand Story is King.
The art of branding is the creation of a supreme fiction, inviting consumers into a world where they can “just do it”, “think different” and be “in good hands.” But if fiction is a lie that tells the truth, we must ask: what is the truth in the brand story?
Companies aren't selling products - They are selling a worldview.
A brand must occupy a position as both author and character, weaving autobiographical fictions about its identity, products and services across every conceivable medium and consumer touchpoint. Its target market are those consumers that resonate with the truth in their story - and the more they deliver on their promises, the more their followers trust them.
But if a brand wants to keep up the charade, it must be rooted in some deeper truth: they cannot only say it, they must BE it.
What We Do
We make business beautiful.
What We Do
We make business beautiful.
MARTINA is a brand therapy agency.
We believe that true branding is an external manifestation of an internal reality. We help brands discover, manage, and solve their existential crises so that they can then build true, good and beautiful products and stories. Our process has three parts.
We delve into the company’s purpose and values: the things that set them apart, the truths they believe about both the world we live in and the world of their fiction. This is the brand. It’s more than just a style guide - it’s a brand bible, with layers of meaning.
We develop beautiful, cohesive and all-encompassing brand identities which aesthetically articulate the truth propositions of the business across all verticals. We create the world, and then we position the company as a character in that world with a compelling back-story.
We create experiences and stories for consumers to engage with, as natural outworkings of the brand proposition. Marketing campaigns are built as episodes in the brand story, all emanating from and subservient to the rules of the world we've created.
Seek Help
We'll be here when you're ready.
Seek Help
We'll be here when you're ready.
Reach Out
First meeting is free. Rates are on a sliding scale.
Dave Martina
818-253-1517
momentum@martinabrandtherapy.com